Industry News

Birchbox Road Trip Kicks Off in Atlanta

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By: TOM BRANNA

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Birchbox co-founder and CEO Katia Beauchamp and local celebrities like Atlanta Falcon All Pro wide receiver Roddy White, and Cynthia Bailey from “Real Housewives of Atlanta,” were on hand at the first stop on Birchbox’s Road Trip—Atlanta. The retailer hosted a pop up shop, including a special Birchbox Man shop, on Aug. 8 in the city. Birchbox transformed two shipping containers into full-service beauty and grooming shops (one for women, one for men) featuring a Build Your Own Birchbox area, a...

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